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A logistics brand that finally moves
Full rebrand and marketing site for a freight startup scaling across three markets.
BrandWebMotion
+64%
Demo requests
3
Markets launched
6 wk
Idea to launch
01
The challenge
Northwind had outgrown a logo made in a weekend. Investors were in, expansion was funded, but the brand read like a local courier — not a company moving freight across borders.
02
Our approach
We rebuilt the identity around motion and reliability, then shipped a marketing site with live shipment visuals and a tone that speaks to operations leads, not consumers.
03
The outcome
A cohesive system across truck livery, app and web — and a site that converts enterprise leads instead of scaring them off.
Built with
FigmaNext.jsFramer Motion
